You are planning an event, and you need the right tactics to promote it. The success of your activities will […]

To maximize event success, marketers should have metrics in place that give them an insight into the success of the […]

If you have been organizing parties and events since you were seven, becoming a business-to-business (B2B) event strategist may be […]

Big event marketing has gained significant views and growth through the use of videos. With video websites trending across the […]

Measuring event marketing ROI is something that marketers are utilizing more often due to the profound data that is provided in these […]

If you are interested in leveraging events in your demand generation plan to increase your business success, it is important to […]

Events are an important part of B2B marketing and can serve different purposes. Events can help attract new prospects and […]

Whether you are hosting a live online event or an in-person event, there are certain steps you need to take […]

When most people hear talk of Pinterest, they tend to think in terms of DIY projects and cake decorations. While […]