It is important for the event managers or the event organizers to generate any show or event hype through content marketing to sell out the show. For generating hype and promoting an event effectively, one must promote it by using the power of social media.
If you want to grab your audience’s attention, you need to create visuals for them. Visual content is game-changing and can double the attendees in your event.
You can use Pinterest to promote an event by posting creative and compelling visuals. Pinterest has an amazing visual factor that works best when you need to promote an event on a large scale.
These statistics prove that marketing your event on Pinterest would make your event a complete stand out.
Pinterest is the fourth most popular social media platform in the United States of America. It outranks WhatsApp, LinkedIn, Snapchat and Twitter. More than 250 million people use Pinterest every month.
Pinterest’s visual searches have been doubled in a time span of 1 year.
6 Ways to Promote an Event on Pinterest
If you are an event organizer and want to promote your event, here are a few tips on marketing an event on Pinterest.
1. Share Presentation Slides
Sharing your event slides on Pinterest through the Pinterest slide tool for your Pinterest followers is a great start to promote an event. This can ultimately generate interest in your Pinterest followers in your upcoming event. You can ease marketing an event on Pinterest by pinning them on your Pinterest board. Moreover, you can share them multiple times too.
The other way is to take snapshots of your official event presentation slides, add your captions, meta descriptions, thoughts and then sharing them to your Pinterest followers with a link directing to a full presentation on your official website.
This is a great way to engage and for marketing an event on Pinterest. This way, not only can you make your event stand out but also double up the number of attendees in your event.
2. Promote Your Content
One ease that Pinterest gives us is that it is incredibly easy for us to share all types of visual content on it, even to promote an event. This means that you can share infographics, GIFs, illustrations, images, videos, snapshots, and graphics multiple times.
Moreover, if you are writing a blog post for your upcoming event, you can also post features images and videos along with the write up to drive traffic to your website and to increase the event’s discoverability.
You might also share previous event’s photos and videos multiple times to give potential attendees a perspective view of how your event goes. You can also make use of promoted video on Pinterest to market any event.
3. Curate a Crowd-Sourced Image Album
After a successful event evening, you can convince your Pinterest followers to share selfies or photos of the event on your and their Pin-boards so that you can curate a neat crowd-sourced photo album. With the album, you can even tag your followers and use hashtags to drive traffic and to increase the event’s reachability. This is one of the best ways used for marketing an event on Pinterest.
This will increase the attendee’s interest in your future and upcoming events.
4. Run A Pinterest Competition
You can also organize an online Pinterest competition to promote an event and to engage with your followers and attendees. This will boost brand recognition and will sell out your tickets to the event real fast.
By holding a competition, you would be able to communicate with your followers in a more cost-effective and interactive way.
5. Create Community Boards
Community boards ease the networking barriers between your attendees, organizers, sponsors, and speakers. For instance, by using their Pinterest board, the speaker of the event can give a sneak peek about the topic that he is going to cover in the event.
Other than that, creating community boards can help your followers to have a follow up by discussing with previous event attendees. This can create conversions and promote an event effectively simultaneously.
6. Think Beyond Your Event
Your main motive is to create brand awareness by organizing events rather than organizing events for no apparent reasons. Apart from marketing an event on Pinterest, you should not forget about the importance of promoting your brand’s concept, idea and the perspective behind your upcoming event.
These 6 ways can help you to strategically promote your upcoming event on Pinterest. As stated above, Pinterest has more users than Snapchat and WhatsApp, so, your event visibility on Pinterest would be more than that on other social media platforms. Marketing an event on Pinterest not just creates brand awareness but also doubles the number of attendees in your event.