You are planning an event, and you need the right tactics to promote it. The success of your activities will depend on how well you plan, and the number of people who attend.
Fortunately, you have strategies you can use, and we will discuss 9 of them below.
1. Have A Multi-Platform Marketing Plan
You will not find any success in event promotion without a proper marketing plan. Make sure you diversify instead of focusing on a single platform. Include factors such as email marketing, use of social media, public relations, among others.
2. Advertisements
With the social media platform, you have the opportunity to push event details using the paid ads. Depending on your budget, you could also approach advertisers in print and TV.
3. Retargeting
Retargeting will allow you to focus on potential clients. If someone visited your website but did not take any action, you can try and focus on them through targeted ads.
4. Signage
Humans are more likely to remember visually appealing marketing material. The use of graphics is sure to attract attention and create a buzz. If your marketing budget allows, consider signage such as banners, branded fences, building wraps, among others.
5. Collaborate
Seasoned marketers know the importance of collaborating. You can onboard some partners who are not competitors. They will bring in a different level of expertise, as well as audiences. You get to reach a larger audience while giving them more variety.
6. Use SEO Strategically
People will use search engines such as Google to look for events they may want to attend. Make sure whatever material you generate is optimized for the search engines. Finding the right keywords is essential; you have so many tools online that you can use to help with this task.
7. Run Promotions on the Tickets
Everyone likes a good deal and running a promotion on the tickets is sure to get you some interest. Think about offers such as early bird tickets, group tickets, VIP tickets, bundle tickets, among others.
8. Social Media
No list of strategies would be complete without mentioning social media. The social media platform is where most people spend their time. You also have the benefit of a large audience base, which you can target with the right messaging.
Focus on the platforms that your target audience is most likely to be on, and focus on those. It is not possible to effectively push out content if you spread yourself too thin.
9. Email Marketing
Email marketing remains a powerful marketing tool. B2B agencies especially know the importance of having mailing lists. You can then send relevant event information. You, however, need to be careful not to bombard them with too much information because it can become bothersome. Email marketing gives you a platform for promotions, as well as a fantastic avenue for collecting relevant feedback.
Event marketers know that running an event is an investment in time and finances. It requires careful planning, and the right tactics to get the right audience to attend. You have several strategies you can use to ensure the success of the event, and we have just touched on a few of them. Take advantage of the digital space, mainly social media platforms. You will reach a broad audience base, without substantial investment with regard to finances.