Event management refers to the use of project management in regards to the creation and development of events. Event management involves coordinating and planning the event, which includes identifying the target audience, coming up with a concept for the event, studying the brand, and making sure the technical aspects are ready, then actually launching the event. Used as a tool for communication and strategic marketing, event management is used by companies of all sizes and gives them a way to communicate with customers, both current and potential. When planning an event, you obviously want to ensure that it goes off…

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