An interactive and interpersonal exchange can provide various insights and experiences - be it a forum, conference, or an online roundtable meeting - it provides a unique experience that is impossible to replicate in other formats. The key to a successful event is to get the right people in the room, and the C-suite is the most challenging audience. Not only do marketers highly desire this group, but it is also frustratingly difficult to convene. Top executives will not just leave their offices unless they're sure to get significant value; otherwise, they'll just punt an invitation to a representative. (…

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