When it comes to driving attendance to an event, email marketing[1] is key. From a recent research study, marketers can improve conversion by 355%, and increase revenues by 781%, just by sending more targeted emails. Still not convinced? Below are some of the reasons why you should use email to drive event attendance. Reason #1:  An Opportunity for Better Openings and Click-Through Rates One key benefit of using email marketing[2] in driving event attendance is that it opens the window for a better receptive rate from the readers. In other words, people are most impressed by emails that carry events…

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