When it comes to driving attendance to an event, email marketing[1] is key. From a recent research study, marketers can improve conversion by 355%, and increase revenues by 781%, just by sending more targeted emails.
Still not convinced?
Below are some of the reasons why you should use email to drive event attendance.
Reason #1: An Opportunity for Better Openings and Click-Through Rates
One key benefit of using email marketing[2] in driving event attendance is that it opens the window for a better receptive rate from the readers. In other words, people are most impressed by emails that carry events schedules. However, if the receptiveness isn’t high, then it’s obvious that the name you used as the sender, alongside the headline wasn’t professional enough.
Also, email marketing[3] software such as MailChimp can assist you in personalizing your subject lines, or you can decide to go manual by crafting a targeted copy that states the recipient’s specific main interests. If you do this, you stand the chance of making a 20% open rate increase in your marketing strategy. And in regards to how it helps provide better click-through-to-open rates (CTOR), given that emails don’t usually state everything about the event in it, there is often a higher CTOR on links embedded in such emails.
However, if you’re receiving a minimal CTORs for your emails, try making some tweaks to the body of your content. Overall, the more relevant and targeted content you mail to your categorized email list, the better your chances of gaining attendees to your event.
Reason #2: Helps You Identify Your Weakness
The most obvious way to know if your content is being resented is when people unsubscribe to your mailing service. And when this happens, through a JavaScript Html form, you can ask them why they want to unsubscribe. And from there, you’ll be able to spot out the flaws linked to your content, and what you should do to optimize it.
Once you’re able to optimize the content, you’ll be able to come with a copy that will surely meet the demands of your target audience. Also, while using email marketing, you have to understand that not every customer that unsubscribes to your mail, is against it. Yes, while some may resent it, others may unsubscribe because they don’t like the feeling of getting bugged with tons of emails from you.
Reason #3: You Won’t Become a Nuisance to Your Target Audience
The difference between an accepted email and an annoying one is found in sending the right message to the wrong audience. With email marketing tools such as Aweber, Mailchimp and the rest, you will be able to send emails to the right audience, based on the categorizations made by these services. And a welcoming email is what often translates to a huge rate of conversions, as the recipients will always be ready to carry out the required call of action. Do this, and you’ll drive a huge rate of attendees to your event.
Reason #4: It Saves Time
The very fact that using email marketing helps you know your target audience, and what to put together in your content, is the reason why you won’t have to waste much of your time and effort in creating, and mailing your event copy.
So, if you’ve ever thought of ways through which you could drive huge event attendance, email marketing is all you’ll ever need. From simplicity, it offers, to the level of audience organization, using email marketing services is the ideal way of making your event popular.