This GFMI conference will reflect on the impact of COVID-19 on customer habits and deposit strategies to further optimize performance over the next year from both the treasury and retail deposits perspective. In addition, the importance of digital channels throughout the last year will be assessed as well as strategies for aligning these platforms with physical branches. Experts will also explore how to manage the current liquidity and inflation factors which are impacting deposit strategies. Drawing on changing priorities, the current best practices within pricing will be assessed within banks and credit unions across Canada. Finally, there will be analysis into the incorporation of technology into retail deposits, including the use of open banking and faster payments.