Sales and Marketing tend to view things differently. When the disconnects between Sales and Marketing are addressed, Marketing and Sales alignment offers the single greatest opportunity for improving business performance.

In this workshop, participants will learn that successful coordination and alignment between Marketing and Sales requires coordination on objectives, strategies, activities, and goals. Through the use of discussions and exercises, this workshop will help you apply critical thinking to identify and remove alignment issues in your organization and to discover practical and actionable solutions.

This workshop will outline causes of misalignment and help you learn frameworks to better define terms that improve communication, align objectives, and create actionable processes and plans that will improve business performance now and in the future.