The retail world was upended this past spring with the emergence of the coronavirus pandemic. As a result, retailers had to think quickly and adapt to a total e-commerce world. One of those retailers? Amazon. While many brands use Amazon as a tool for online commerce, Amazon’s advertising function is a necessity to compete and is often mixed in with a brand’s other marketing strategies.

At Amazon U: Amazon Video Advertising, we’ll look at where the current Amazon ecosystem stands and how advertisers can update existing strategies to stay competitive, reach target audiences, and much more.