How to evaluate a site for “quality” is the most misunderstood concept in SEO. As a result, you may be leaving sites out of your outreach that can drive ranking, or you may be including sites that will provide no value or potentially get you penalized. This presentation is for digital marketers who want to scale up a high-impact link-building program while lowering risk.

As we go through an in-depth analysis of what website elements need to be evaluated to determine “site quality” for link building during this webinar, you will learn:

• How to analyze a website
• Understand the critical areas to review
• How to identify the difference between metrics and quality reviews