The mighty MAC – Marketing Analytics Conference takes place at The Whitley Atlanta Buckhead in Atlanta, Georgia on May 15th and 16th, 2019. The best in the Senior Brand and Data Science Marketing world all converge in Atlanta for this stellar event. Attribution, Machine Learning, Microclusters, and Segmentation are just a few topics that will be discussed. There will be numerous Speakers and Attendees sharing their knowledge such as: Amir Kabbara (Head of Digital Marketing & Consumer Innovation – Amazon), Jesse Wilson (Data Science & Analytics Lead – Publicis Sapient), Chris Hawk (Connections Investment Performance – Coca-Cola North America), John Pfalzgraf (Senior Director of Insights / Paper Goods – Georgia Pacific LLC), Rob Laycock (VP of Marketing – Atlanta Hawks), and many others are scheduled to appear.