What are the most important link metrics to consider for organic search visibility?

Google knows, its machine learning capabilities know – but do you?

With Google now able to understand the broader context of your content through machine learning and natural language understanding, we’re seeing that relevancy actually has the biggest impact on your search rankings.

It’s time to use machine learning’s progress in relevancy to help you tailor your link building strategy.

Key Takeaways:

• The value of high-quality, brand-led coverage and links.
• How to use product-focused PR to prove your relevance.
• Ways to overtake your competition with easy-to-use free tools.

In this session, Beth Nunnington, VP of Digital PR and Content at Journey Further, will demonstrate how relevant branded content is the key to increasing visibility and traffic for a winning SEO performance, with machine learning in mind.

Link volume and link authority are not the only factors that affect search engine rankings – and it’s no longer enough to gain popularity by just building as many links as you can.

Sign up now and start prioritizing relevancy for your digital PR and link building campaigns.

Can’t make the live webinar? Don’t worry, we’ve got you covered. Register below, and we’ll send you the on-demand version.