
White & Private Label Expo London 2026 is one of Europe’s largest events dedicated to product sourcing, private label manufacturing, and e-commerce entrepreneurship. The exhibition brings together online retailers, Amazon sellers, direct-to-consumer (DTC) brands, wholesalers, manufacturers, sourcing specialists, and technology providers to explore the latest opportunities in private label and white label commerce. Key topics include product sourcing, dropshipping, branding, marketplace growth, fulfillment, packaging, e-commerce technology, and retail innovation. The event hosts more than 300 exhibitors, over 100 expert speakers, and thousands of business professionals from across the retail ecosystem.
Attendees can participate in keynote presentations, expert-led seminars, live product demonstrations, startup showcases, and extensive networking opportunities with suppliers, manufacturers, and retail technology companies. The expo provides practical guidance for launching, scaling, and optimizing online retail businesses while enabling visitors to discover new products, build supplier relationships, and stay ahead of emerging e-commerce and digital retail trends.
Date: November 11–12, 2026
Location: ExCeL London, London, England, UK