In 2023, the World Business Forum highlighted how purpose in business can guide organizations through uncertain times. While we only scratched the surface, it’s evident that understanding this concept is crucial for contemporary organizations.
Great leadership today is increasingly linked to a clear sense of purpose, driving not just organizational goals but also inspiring teams and fostering resilience.
As we prepare for the 2024 forum in Sydney, we aim to explore this profound relationship further, emphasizing how purpose can be a powerful compass for navigating change and achieving lasting impact in an ever-evolving business landscape.