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In order for marketing to be effective, it must work closely with research teams and development teams, as well as finance, operations, and human resource departments to ensure the right message is getting out to the right people at the right time. Without a marketing strategy that actually works, many companies are forced to close prematurely due to tanking sales and unhappy customers or no customers at all. Since much of the success of your company revolves around marketing, it is imperative that you gain insights into the latest trends. These marketing events will reveal trends that drive customer experience, the importance of data, creating effective email marketing campaigns, and achieving your marketing goals through video.