Events are an important part of B2B marketing and can serve different purposes. Events can help attract new prospects and create new excitement for your services or product.
Make Your Event a Necessity
Marketing is all about creating a need. Your potential attendees need to know that attending your B2B event is an important part of their professional life. You can’t presume that every potential attendee knows the importance of B2B events. One of the ways that you can educate your attendees about the importance of an event is publishing a blog about the importance of events overall and then highlight why your event is one they must attend.
Create a Website for Events
By making an event website, you can showcase your B2B event in the virtual realm and it will help you reach a boarder audience for your event. The website serves as the official online salesperson. It should highlight the details of the event and can also serve as a registration platform. If the website is well crafted, there will be nothing that it can’t do to help promote the event. It’s important to remember SEO when creating an event website to help make sure you get traction and traffic.
App for Your Event
You can take your website a step further when you create an app for your event. An app can make it easier to contact and interact with our attendees. It makes check in registration and networking even easier. Apps can have a lot of features that are there to help and entertain attendees. You can give information about a giveaway or send reminders.
Freebies
Everyone loves free stuff, and it doesn’t matter if your event is big or small because giving out free stuff to your attendees will make an impression. This not only helps for your own event but also if you are managing a booth at someone else’s event. People will stop by if they see something is being handed out. Freebies can also be used to improve attendee engagement. It doesn’t just have to be a branded pen. Remember that snacks and drinks can count as freebies as well. It should leave a wonderful first impression and attract people so they want to stick with you.
Utilize the Power of Social Media
In today’s world, social media is a necessity. Posting before the event is a given, but many people will forget about covering the event on social media while it’s happening. This is the same if you have your own event or if you are at someone else’s. Encourage attendees to share as well. This allows your event to gain more traction with attendees’ friends.
Contests
In order to get more engagement, consider running a contest. If you are hosting your own event, then have an event wide contest that is designed to improve traffic to booths. This will help ensure that attendees will interact with numerous sponsors, which is good for you and the event in general. An example is a pet shelter that hosts a night of cuddling puppies and movies for kids. Some kids go home with a formerly homeless puppy.
Consider a Charitable Aspect
Doing something for the greater good should be normal for every company. If you host an event that is also charitable, it helps you and a good cause. Charitable events can attract more customers because of the feel good aspect. This sets your company apart from others.