Virtual conferences are becoming popular with each passing day. However, there’s an increase in virtual conference since the COVID pandemic occurred. 89% of the employees think that video or virtual conferences increase productivity and hence enable them to complete projects sooner.
What Is A Virtual Conference?
Virtual conference has taken the business industry by storm. People now have a way to interact with the audience by placing traditional meetings online. It is very similar to a traditional conference and has large groups and sessions for high interaction.
Tips on How to Host A Virtual Conference
If you want to set up a virtual meeting with your employees or attendees, here are some tips to consider before you can get started with your virtual event.
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Decide the Format of Your Virtual Conference
It is the most important thing to consider while planning for your virtual conference. There are interesting and innovative formats for a virtual conference. However, the most appealing was to mix social media platforms in the live virtual conference.
To seek more interaction from the attendees, you can even set up a panel-based discussion room.
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Add Relevant Context to Your Content
It is easy to host a virtual conference- all you have to do is have a bunch of several presenters and schedule them to speak in webinars. But the problem that arises here is that attendees do not get a lot to learn from this method.
If you want the attendees to keep coming back, curate compelling and relevant content that leads the attendees to some point at the end. Bring value to your content so that attendees won’t help but keep coming back.
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Stick to Short Briefings on Your Topic for Magnified Success
If you try pleasing everyone present, you will end up losing your focus and attendees. Try to narrow down your topic to one specific niche so that people can learn and your conference could become a success.
Trying to shed light on every topic of a particular niche would leave the attendees confused.
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Connect with Attendees in Real-Time Using Tools
It is best to use interactive tools such as a video-calling option or slide-sharing option to make the conference interesting. Show yourself using these tools as this makes the event more interactive and engaging.
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Increase Engagement with Breakout Sessions and Live Webinars
Invite several speakers on a call and discuss the topics that the audience likes to hear. Get the audience involved and make it a question and answer session.
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Make It Easy for the Audience to Refer You to Others
Your promoters are the ones who have invested in your conference. Supply them with specific content and language so that they can spread the word about your conference. You can even encourage the audience to market the event.
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Use Live Video Option
Kudos to apps like zoom, virtual conferences have never been easier. Even showing your face for a little time on these apps to your attendees could boost engagement.
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Engage with Attendees as if They Are Collaborators
You can encourage the attendees to market your cause by featuring them in your session content. You can either share their materials with the groups or even hear them out.
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Look for Missed Benefits
There are numerous reasons to host a virtual conference. You could be invited to speak in a renowned conference, you can get a job in that field and form strong partnerships with influencers and speakers.
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Focus on Building Strong Customer Support
If you want your conference to go hit, you need to provide transparent and good customer support.
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Mix in Social Media Aspects
Use social media tools such as Zoom to use their chat feature. However, prepare yourself before speaking proactive and relevant questions.
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Do Not Forget the Reminders
Give our frequent reminders about your conference a week or even a day before to make sure everybody attends.
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Treat Sponsors as Partners
Treat your sponsors as partners by linking them to your marketing emails, displaying their logos at all times in the conference, and allowing them to speak.
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Partner Up with Presenters for Success
To make an event more successful, you can partner up with your presenters and plan on things that would lead the virtual conference to success.
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Focus on High ROI
To make the virtual event successful, you could promote it on various social media platforms. Share your message and purpose of this strategically for a high return on investment.
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Use Right Marketing Tools
For high return on investment, use the right marketing tools. Write your emails strategically, promote your message clearly on social media platforms, etc.
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Automate Your Emails
Send in automatic emails to the attendees and other potential clients to save time and energy. Plan on making your conference right and leave the emails on automation.
Benefits of Hosting a Virtual Conference
- It builds a large and credible mailing list.
- It raises your visibility.
- It builds strong relationships with influencers.
- You can get authority in your field.
- You can score life-long customers.
- You can get revenue and profits.
- You can focus on creating a virtual business model.
Best Software for Virtual Conferences
- BigBlueButton
- ezTalks cloud meeting
- Google Hangouts
- me
- Vyew
- MeetingBurner
- Mikogo
- WebHuddle
Conclusion
Virtual conferences are complex and need to be planned. However, following these tips and tactics might make your virtual event big and successful. Take a look around List.Events for upcoming virtual events and more tips for how to host an amazing event online.