Organizing virtual events are more important than ever, especially with COVID-19 throwing a wrench in the travel plans and sponsorship events around the world. Sponsorship is a crucial part of monetizing your events and growing your customer base.
Digital networking and webcasts have been proven successful during the pandemic. However, virtual sponsorship events have changed the game for many businesses around the world. The digital event opportunities seem restricted but the virtual sponsorships events have brought increased revenue to the businesses lately.
Nurturing virtual event sponsorship ideas is all about offering exotic packages and implementing effective sponsor branding.
Virtual event sponsorship value propositions
Many businesses limit the earning potential of sponsorship events by focusing on traditional industry patterns. However, virtual sponsorship events have been picking up since the start of the pandemic.
The best virtual sponsorship packages are those which can be personalized according to the sponsor’s requirements and needs. Instead of offering a one-size-fits-all package, virtual event sponsorship focuses on hosting brainstorming sessions where you can your sponsor could have a one-on-one conversation to create a sponsorship package.
Virtual sponsors focus on the following aspects to increase ROI:
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Brand Awareness
You can familiarize the event’s attendees with your sponsor’s services and products. Ultimately, your sponsor’s reach will increase and produce a higher ROI.
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Audience insights
Providing your sponsors with buyer personas and demographics of the event’s participants is important for the well-being of the business. It helps the sponsor to reach out to the customers actively engaged with the sponsor’s business.
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Audience engagement
The main purpose of your program should be to encourage interaction and communication between your sponsor and participants.
8 Creative Virtual Event Sponsorship Ideas
Consider all aspects of the tech you are deploying and look at ways to monetize the event. Here are a few virtual event sponsorship ideas to give you a head start:
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Virtual sponsor booths
Allocate dedicated time for sponsors to interact with the participants or provide a dedicated platform for the sponsor to interact with the participants.
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Sponsorship website pages
A sponsorship website page provides the sponsor a space to showcase his brand design, mission, values, products, and services. It helps to attract the target audience and also converts the virtual event into a high ROI program.
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In-app splash screens
Second screen networking or designing a mobile event application can increase the engagement of attendees, deepen the interest and provide an immersive user experience.
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In-app sponsored offers
In addition to splash screens, you can provide sponsored offers on mobile event applications. This leads the sponsor to capture potential prospects and warm leads whenever they opt for the exclusive offers.
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Sponsored tracks and sessions
Event sessions and tracks are vital to measuring the success rate of the event. Sponsors often come with the idea to include entertainment, track, or a session to increase interaction with the attendees.
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Sponsored promo codes
Offering promotion codes on the mobile application is a great way to drive registrations. Promo codes incentivize your sponsors to promote your event and also give exposure to the sponsor’s brand.
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Pre-roll videos and commercials
If you watch YouTube videos, you must have seen many commercial videos at the end. You can take advantage of pre-roll video ads to showcase your sponsor’s brand.
The videos are only 30 seconds to 1 minute long to hold the participants’ attention throughout the commercial.
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Email promotions
Scheduled announcement emails to the attendees are great to increase brand visibility before the event begins. You can also showcase promotion codes to showcase the sponsor’s products and services.
Final Thought
Virtual sponsors collaborate, hoping to connect with potential leads at your event. Remember to give space to your sponsor and drive value to his brand by linking the brand with your virtual event.