Move over Instagram, TikTok has surged to popularity this year, allowing anyone to push out cool clips from their phone. Its success has given rise to a number of great opportunities for event promoters to be able to promote their events in a way no other social media platforms can.
Whether you’re having a youth-specific event or not, here are five ways you can launch promotions around TikTok.
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“Shoot First, Check Out Second”
The “Shoot First, Check Out Second” method is essentially taking a picture with a social media influencer that depicts the event you’re promoting, then hyping the collaboration in the caption, and tag your event with the hashtag you’re trying to push.
The influencer will benefit by being the first person to promote a concert or event. People who follow that influencer will be immediately curious about the event you are promoting.
People might add your picture to their channels as well, spreading the promotion to their followers.
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Set Up Party Lines
This is a brilliant way to go about promoting an event. Set up the event line ahead of time by setting up a distribution station with a giant banner. Posting the banner on a wall and place a certain quantity of flyers in a black mesh bag is how you can set up and distribute flyers for your event.
Even if you aren’t using any material from your event or having to give out any free t-shirts to your audience, these flyers will promote your event and offer something you cannot offer for free. Then, post a picture of the line of TikTok, and the FOMO should spread throughout the user base.
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Add Viral Accompanying Videos
If your event is fun, funny, or a funny situation, add to the images of your flyer with a viral video.
Maybe you have an event called Slap With My Friends Party, and you’ll record a video of an epic slap fight. This will generate a lot of buzz for your event.
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Post VIP Registers Right Before The Event Begins
While it’s perfect timing to advertise your event as you are getting ready, if you post your VIP register on TikTok right before the event, it is perfect timing for last-minute promotion. When people see who is signed up for your event, they will want to attend as well.
By snaring latecomers as the event begins, you ensure that you can maintain an audience throughout the concert. Then, by continuing to post the latecomers as they arrive, you can create even more buzz.
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Go Live
If you go live for a 30-minute streaming info session a few days before the event, you can clear up people’s questions and generate some killer hype. True fans will share choice clips and create even more frenzy.
Then on the day of the event, go live again about an hour before the event begins. Make sure to show behind the scenes footage documenting the process of setting up stages, rehearsals, etc. The fans will appreciate the backstage access and will show up in droves, feeling like they’ve achieved VIP status.