Event engagement refers to the ability to grasp or hold someone’s attention for the duration of an event. Unlike personal engagement, where you need only hold a single person’s attention, event engagement engages multiple persons. There are two fundamental types of event engagements, though both use the same techniques: traditional event engagement and digital event engagement. Importance of Event Management Ninety-seven percent of B2B marketers believe in in-person events and their importance in landing sales. Similarly, 82% of these marketers also believe that attendee engagement is a very important performance indicator for their success. There are many benefits to event engagement,…

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