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A Guide to Event Engagement in 2022

Event engagement refers to the ability to grasp or hold someone’s attention for the duration of an event. Unlike personal engagement, where you need only hold a single person’s attention, event engagement engages multiple persons. There are two fundamental types of event engagements, though both use the same techniques: traditional event engagement and digital event engagement. Importance of Event Management Ninety-seven percent of B2B marketers believe in in-person events and their importance in landing sales. Similarly, 82% of these marketers also believe that attendee engagement is a very important performance indicator for their success. There are many benefits to event engagement,…
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