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What Is Event Marketing and How Does it Work?

Event marketing today and for the foreseeable future looks vastly different than it was just a few short months ago. Instead of flocking to conferences and trade shows several times a year, people are now tuning in online from the comfort of their home or alternative office, for at least a fraction of the cost and time. Event marketing is not anything new, but the methods have certainly changed. Online event hosts must now keep people engaged not with snacks and freebies but with a host of other things to combat our typically short attention spans. What is Event Marketing?…
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