“Highly Effective Brands that Drive Results”

The 2020 ANA Brand Masters Conference, the springtime companion to the ANA Masters of Marketing Conference, will showcase presenters from brands that exemplify “Highly Effective Brands that Drive Results.” Attend this premier event and learn from CMOs and marketing leaders who will share their inspirational approaches to effective, results-driven brand marketing that drive sales, profitability, and return on investment.

The conference will also showcase winners from the 2019 Effie Awards North America ‘5 for 50’ program. The ‘5 for 50’ Effie was created to mark Effie’s 50th Anniversary.  Entrants were required to have won more than one Effie Award over more than one year and demonstrated that they most effectively adapted, stayed relevant and sustained business success for the brand over time. Overall, the Effie Awards recognize the most effective advertising – advertising that drives results – and their mission is “to recognize, educate, and encourage effectiveness among the marketing communications industry.”