Complex products, lengthy decision-making cycles, and a demanding target audience are challenges faced by marketing professionals in industrial and technology companies. The marconomy B2B Marketing Days highlight how businesses are tackling these issues and which trends from the consumer sector can also be effectively applied in B2B contexts. Marketing and sales leaders from mid-sized enterprises will benefit from knowledge exchange in interactive formats, exploring new technologies, and developing strategies tailored to their B2B marketing needs. This event provides a platform for networking, learning, and collaboration, empowering professionals to enhance their marketing efforts and adapt to evolving market dynamics. Attendees will gain valuable insights and practical tools to navigate the complexities of B2B marketing in today’s competitive landscape.