Navigating the E-Sports Frontier
The world of online gaming is becoming even more mainstream. That means more captured consumers operating in an environment they’ve made all their own. What’s the best way to reach them?
As the life cycle of online gaming opens up a whole new branding opportunity for marketers, join us for a full day of programming to hear from leading brands about how they’ve successfully navigated this wide-open area, streamers who can give you a sense of the community they’ve created for themselves and the brand safety concerns associated with the virtual space that people gamers are experiencing.