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The B2B buyer’s journey has changed dramatically and the role of marketers to influence that journey shifts with it. As the original Marketo Co-founder and Founder of Engagio, Jon Miller predicted marketing automation’s rise and now he’s setting out new predictions for how marketers will need to align themselves to customers, the bottom of funnel metrics and post-sale revenue.

I Predicted Marketing Automation & It Changed Everything – Here’s What’s Next

In this session, he’ll discuss these recent trends in buying and how new research on sales and marketing alignment highlight the explicit ways revenue teams can set themselves apart from the competition.

Add to Calendar 12/02/2020 10:00:00 AM 12/31/2024 07:00:00 PM America/Los_Angeles I Predicted Marketing Automation & It Changed Everything – Here’s What’s Next In this session, he’ll discuss these recent trends in buying and how new research on sales and marketing alignment highlight the explicit ways revenue teams can set themselves apart from the competition.
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