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This workshop gives best practices on developing successful customer focused integrated campaigns. You will see examples of how companies use insightful CDJM’s to grow their brands. During this workshop, you will gain skills and on how to develop a wireframe CDJM that you may apply immediately to your own brand. Your CDJM toolbox will include key elements that lead to campaign success: insightful persona(s), mapped stages, strategic touch points, and integrated messaging.
Integrated Marketing Around the Decision Journey Workshop
This workshop gives best practices on developing successful customer focused integrated campaigns.
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11/21/2019 08:00:00 AM
11/21/2019 01:00:00 PM
America/Los_Angeles
Integrated Marketing Around the Decision Journey Workshop
This workshop gives best practices on developing successful customer focused integrated campaigns.
Association of National Advertisers
155 East 44th Street (entrance on 44th Street)
8th Floor
New York, NY 10017
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