How to Develop Engaging Social Content Around Major Events

Big event marketing has gained significant views and growth through the use of videos. With video websites trending across the globe, the use of videos for campaigning and marketing is on one of the largest growing social content creations in social event marketing. Also, most social media outlets offer live video feed, which further encourages social content creation. By filming live coverage of a big event and watch the video go viral, marketers have the ability to span a much larger audience than before. What Does Your Audience Want? Before you can market to your audience, you must know what it is…
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