Big event marketing has gained significant views and growth through the use of videos. With video websites trending across the globe, the use of videos for campaigning and marketing is on one of the largest growing social content creations in social event marketing. Also, most social media outlets offer live video feed, which further encourages social content creation. By filming live coverage of a big event and watch the video go viral, marketers have the ability to span a much larger audience than before.
What Does Your Audience Want?
Before you can market to your audience, you must know what it is they are looking for in campaigns that will grasp their attention. Launch your event marketing around products, clothing, or celebrities that engage your audience. Team up with the trending clothing lines to showcase your event. Your audience will be captured by the shoes and style, tuning in to the social content creation, and then engaging in your event marketing.
Connect With Your Followers
When your audience follows your event marketing on social media, take the time to engage with their comments. Interact with them socially will keep them engaged, and they will begin sharing your comments. Include footage of behind-the-scenes action of your event to give your audience an insight into the big event marketing, making them a part of the event. When marketing with entertainers or artists, this social content creation creates a personal connection with the followers that are engaging and promote big event marketing.
Develop Quizzes and Surveys
Do you want to keep your audience engaged leading up to and following after the big event? If so, build your social content creations with quizzes and surveys. Millennial audiences thrive and engage with social content creation that allows them to interact and voice their opinions regarding the event. Focus the quizzes prior to the event, and get the audience excited as the event gets nearer. Build the quizzes to fit themes that are associated with the event. This keeps the event fresh in the minds of your audience and encouraging them to share with others, broadening the audience potential.
Stay Mobile
No matter what type of social content creation you develop for big event marketing, ensure that it is mobile-friendly. This means that it should be accessible by smartphone and tablet, as these devices are the most common among targeted audiences today. Content that is not accessible through these devices will not be viewed, shared, or engaged because the audience is not able to properly access the creation. Staying mobile ensure that your big event marketing will remain fresh and engaging with your audience because they can access it in seconds and conveniently.
Highlight particular smartphone or electronic devices also in your campaign to further engage your audience, forcing them to associate your big event to the latest trends. Big event marketing in today’s industry has a central point of social content creation that is engaging to your audience. Taking advantage of digital trends such as videos, quizzes, and surveys give your audience something to look forward to and stay engaged prior to and during the big event. Know your audience and stay ahead of the current trends for future event marketing.