To maximize event success, marketers should have metrics in place that give them an insight into the success of the event. These event metrics should begin during event promotion, during the event, and later after the event to provide the most accurate measurements regarding success. Below are the most effective metrics to consider for a B2B event. 1. Event Goals From sales and attendance to internet traffic and interactions, marketers must measure the necessary goals for the event and what is hoped to be achieved following the conclusion of the event. With a B2B event, certain industries may be targeted. Depending…

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