Marketing automation has matured from simple email drip sequences into sophisticated AI-powered ecosystems that orchestrate entire customer journeys. Gartner reports that 85% of B2B marketers now use AI-driven automation to optimize campaigns and generate insights (Gartner Marketing Tech Survey, 2025).  This evolution is shifting marketing from reactive task execution to proactive, data-driven decision making, enabling unprecedented speed and scale.  From Rule-Based Workflows to AI Intelligence  Traditional marketing automation centered on pre-defined rules and campaigns. Modern AI-enhanced platforms continuously analyze data streams and dynamically modify workflows based on campaign performance and behavioral signals, effectively “learning” what works best.  Systems like Marketo Engage AI and Adobe…

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