Almost every social media platform can help a business or brand grow. Facebook, Pinterest, Twitter, and Instagram have been utilized for years with great results. Unfortunately, LinkedIn tends to be overlooked when it comes to boosting brand recognition and presence online. However, LinkedIn can give businesses a competitive edge by using the following brand-building tips: 1. Start building your brand awareness on LinkedIn by first focusing on your personal profile page A business’s brand includes those involved with building the business. People are part of a business’s brand and can make or break a sale. Therefore, the personal profile page…

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