he marketing landscape is undergoing a profound transformation with AI-powered demand generation at its core. The latest industry data indicates that companies leveraging AI in demand gen campaigns see a 30-40% increase in lead conversion rates compared to traditional approaches (Forrester Research, 2025).  This shift is driven by AI’s ability to analyze massive customer datasets to predict intent, automate outreach, and personalize messaging across channels, thereby boosting efficiency and engagement.  The Evolution of Demand Generation  Demand generation has traditionally relied on a mix of inbound and outbound tactics, often disconnected and manually intensive. Today, AI is weaving these efforts into a unified, intelligent system…

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