Conversational marketing is rapidly evolving in 2025, propelled by advances in artificial intelligence. Recent research points out that over 60% of consumers prefer brands that use AI-driven chat or voice interactions during their buying process, highlighting the growing demand for real-time, personalized engagement (Salesforce Research). AI now underpins dynamic, intelligent conversations that replace static marketing funnels with engaging, human-like dialogues across multiple platforms.  Real-Time Personalization at Scale  AI conversational platforms utilize natural language processing (NLP) and machine learning to interpret intent, sentiment, and context, enabling brands to deliver personalized experiences that adapt instantly to individual behavior and preferences. These systems power chatbots…

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